In 2021, direct care workers earned an average of $14.27 per hour, a modest increase from the previous year's earnings of $21,700. Statistics reveal that 40% of these workers are living in or near poverty, while 43% depend on public assistance. Individuals with disabilities frequently find themselves leaning heavily on family members for crucial but unpaid care and support.

The Care Work is Crucial campaign skillfully leverages design elements such as typography and a palette of dreamy colors to raise awareness about the pressing care crisis in the United States. Each acquisition of a poster or screen-printed t-shirt contributes to the cause by supporting GIRLHAUS.org, making it efficient in not just spreading the message but also effecting tangible change.